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美国房车旅游的发展与趋势
作者: 游德龙   发布时间: 2016-12-12   访问次数: 4313

  MEIGUOSHIMUQIANSHIJIESHANGYONGYOUFANGCHEZUIDUODEGUOJIA。2012NIAN,MEIGUOFANGCHEXINCHEXIAOSHOULIANGDA285700LIANG,FANGCHEZONGLIANGDA960WANLIANG;TONGNIAN,MEIGUOFANGCHESHICHANGLINGSHOUEDADAO108YIMEIYUAN,BI2011NIANZENGZHANGLE20%。

  房车消费者人口特征

  2011NIAN,DIANXINGDEFANGCHECHEZHUNIANLINGWEI48SUIJIA

  TINGNIANSHOURUZHONGZHIWEI62000MEIYUAN,SHUZHONGCHANSHOURU

  39%DEFANGCHECHEZHUJIAZHONGYOU18SUIYIXIADEZINV

  35-54SUIZHEIYINIANLINGDUANYONGYOUFANGCHEBILIZUIGAO

  55SUIJIYISHANGDENIANLINGDUANDEFANGCHEYONGYOUBILICIGAO

  房车旅游花费

  FANGCHELVYOUGENGSHENGQIAN,JISHIZAIJINGJIPIRUAN、YOUJIABODONGDESHIHOU。YOUYANJIUXIANSHI,YIGEYONGYOUFANGCHEDESIKOUZHIJIATONGGUOFANGCHELVYOUBIQITALVYOUFANGSHIJIESHENG23~59%,ERKONGCHAOFUFUZESHENG11~46%。JIBIANKAOLVDAOYONGYOUCHENGBENJIRANYOUJIAGE,RENGBISIJIAJIAOCHEZIJIA/CHENGFEIJI、RUZHUJIUDIAN、CHUZUFANGHUOGONGYUFANG、ZAICANGUANJIUCANJIESHENGHENDUO。

  美国房车旅游的发展趋势房车旅游将继续保持旺盛需求。

  DUIHENDUOMEIGUOJIATINGLAISHUO,FANGCHELVYOUYICHENGWEIYIZHONGSHENGHUOFANGSHI,90%YONGYOUFANGCHEDEJIATINGHUIZAICHUNXIALIANGJIJINXING3~4CIWEIQI1~4TIANDELVXING。ZAIBAOYOULIANGLVCHUANGXINGAODETONGSHI,FANGCHEGOUZHIYIXIANGYIRANBAOCHIWANGSHENG。

  房车旅游距离缩短、频率加大。

  MEIGUOZHENGTILVYOUSHICHANGDOUCUNZAIZHEIYIQUSHI,LVYOUJULISUODUAN,WUJIHUADEZHOUMOYOUZENGJIA。ZHEIDUIFANGCHELVYOUYESHIJIDADELIHAOYINSU。YIXIANGDIAOCHAXIANSHI,63%DEFANGCHECHEZHUZAISHANGYIJIDUZHONGZHISHAOYOUWUGEZHOUMOCHENGFANGCHECHUYOU。

  年轻化趋势。

  YOUWEICHENGNIANZINVDEJIATINGJIKONGCHAOFUFURENGSHIFANGCHELVYOUDEZHULI,DANCUNZAINIANQINGHUAQUSHI。XYIDAIJIANGCHENGWEIFANGCHELVYOUDEZHONGYAOYINGXIAOMUBIAO。TAMENSHIYINGERCHAOZHIHOUCHUSHENGDEYIDAIREN(1965~1977),DUOSHUYIBURUZHONGNIAN,XIANSHICHUWUZHIZHISHANGYUXIAOFEIZHUYITEZHENG,ZAISHECHIPINSHANGDEHUAFEIBIYINGERCHAOYIDAIDUO18%,CHENGWEIDIERTAOZHUFANG、YOUTING、FANGCHEDEZHONGYAOMUBIAOSHICHANG。

  燃油价格影响房车旅游模式。

  JINGUANYUQITAFANGSHIXIANGBI,FANGCHELVYOURENGRANSHIZUIJINGJIDE,DANYOUJIASHANGZHANGHAISHIJIANGYINGXIANGQILVYOUMOSHI,RUSUODUANLVXINGJULI,JIANSHAOXINGCHESHIJIAN,ERYANZHANGZAIMUDEDIDETINGLIUSHIJIAN,GENGDUOXIANGSHOUYINGDITIYANJIHUWAIHUODONG。

  房车车型更丰富,适合不同细分人群的需求。

  FANGCHEZHIZAOSHANGYEZAIBUDUANCHUANGXIN,TIGONGGENGFENGFUDECHEXINGXUANZE。RUGENGQINGBIANDETUOCHE,GENGXIAOGENGSHENGYOUDEZIXINGFANGCHE,DUOZHONGNEIBUSHESHIDEZUHE,YIMANZUXIAOFEIZHEDEGEXINGHUAXUQIU。CIWAI,LVSENENGYUANRUTAIYANGNENGBANYEJIANGGENGDUODIYINGYONGYUFANGCHE。

 
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