MEIGUOSHIMUQIANSHIJIESHANGYONGYOUFANGCHEZUIDUODEGUOJIA。2012NIAN,MEIGUOFANGCHEXINCHEXIAOSHOULIANGDA285700LIANG,FANGCHEZONGLIANGDA960WANLIANG;TONGNIAN,MEIGUOFANGCHESHICHANGLINGSHOUEDADAO108YIMEIYUAN,BI2011NIANZENGZHANGLE20%。

房车消费者人口特征
2011NIAN,DIANXINGDEFANGCHECHEZHUNIANLINGWEI48SUIJIA
TINGNIANSHOURUZHONGZHIWEI62000MEIYUAN,SHUZHONGCHANSHOURU
39%DEFANGCHECHEZHUJIAZHONGYOU18SUIYIXIADEZINV
35-54SUIZHEIYINIANLINGDUANYONGYOUFANGCHEBILIZUIGAO
55SUIJIYISHANGDENIANLINGDUANDEFANGCHEYONGYOUBILICIGAO
房车旅游花费
FANGCHELVYOUGENGSHENGQIAN,JISHIZAIJINGJIPIRUAN、YOUJIABODONGDESHIHOU。YOUYANJIUXIANSHI,YIGEYONGYOUFANGCHEDESIKOUZHIJIATONGGUOFANGCHELVYOUBIQITALVYOUFANGSHIJIESHENG23~59%,ERKONGCHAOFUFUZESHENG11~46%。JIBIANKAOLVDAOYONGYOUCHENGBENJIRANYOUJIAGE,RENGBISIJIAJIAOCHEZIJIA/CHENGFEIJI、RUZHUJIUDIAN、CHUZUFANGHUOGONGYUFANG、ZAICANGUANJIUCANJIESHENGHENDUO。
美国房车旅游的发展趋势房车旅游将继续保持旺盛需求。
DUIHENDUOMEIGUOJIATINGLAISHUO,FANGCHELVYOUYICHENGWEIYIZHONGSHENGHUOFANGSHI,90%YONGYOUFANGCHEDEJIATINGHUIZAICHUNXIALIANGJIJINXING3~4CIWEIQI1~4TIANDELVXING。ZAIBAOYOULIANGLVCHUANGXINGAODETONGSHI,FANGCHEGOUZHIYIXIANGYIRANBAOCHIWANGSHENG。

房车旅游距离缩短、频率加大。
MEIGUOZHENGTILVYOUSHICHANGDOUCUNZAIZHEIYIQUSHI,LVYOUJULISUODUAN,WUJIHUADEZHOUMOYOUZENGJIA。ZHEIDUIFANGCHELVYOUYESHIJIDADELIHAOYINSU。YIXIANGDIAOCHAXIANSHI,63%DEFANGCHECHEZHUZAISHANGYIJIDUZHONGZHISHAOYOUWUGEZHOUMOCHENGFANGCHECHUYOU。
年轻化趋势。
YOUWEICHENGNIANZINVDEJIATINGJIKONGCHAOFUFURENGSHIFANGCHELVYOUDEZHULI,DANCUNZAINIANQINGHUAQUSHI。XYIDAIJIANGCHENGWEIFANGCHELVYOUDEZHONGYAOYINGXIAOMUBIAO。TAMENSHIYINGERCHAOZHIHOUCHUSHENGDEYIDAIREN(1965~1977),DUOSHUYIBURUZHONGNIAN,XIANSHICHUWUZHIZHISHANGYUXIAOFEIZHUYITEZHENG,ZAISHECHIPINSHANGDEHUAFEIBIYINGERCHAOYIDAIDUO18%,CHENGWEIDIERTAOZHUFANG、YOUTING、FANGCHEDEZHONGYAOMUBIAOSHICHANG。
燃油价格影响房车旅游模式。
JINGUANYUQITAFANGSHIXIANGBI,FANGCHELVYOURENGRANSHIZUIJINGJIDE,DANYOUJIASHANGZHANGHAISHIJIANGYINGXIANGQILVYOUMOSHI,RUSUODUANLVXINGJULI,JIANSHAOXINGCHESHIJIAN,ERYANZHANGZAIMUDEDIDETINGLIUSHIJIAN,GENGDUOXIANGSHOUYINGDITIYANJIHUWAIHUODONG。
房车车型更丰富,适合不同细分人群的需求。
FANGCHEZHIZAOSHANGYEZAIBUDUANCHUANGXIN,TIGONGGENGFENGFUDECHEXINGXUANZE。RUGENGQINGBIANDETUOCHE,GENGXIAOGENGSHENGYOUDEZIXINGFANGCHE,DUOZHONGNEIBUSHESHIDEZUHE,YIMANZUXIAOFEIZHEDEGEXINGHUAXUQIU。CIWAI,LVSENENGYUANRUTAIYANGNENGBANYEJIANGGENGDUODIYINGYONGYUFANGCHE。